Stimorol launches "Senses"
- Client: Cadbury
- Target: Consumers from 15 - 35y
- Product: CadburySenses
Cadbury has launched the new Stimorol premium product, “Senses”: a soft, flexible stick of chewing gum in innovative packaging. In addition to a web and TV campaign, Cadbury opted in favour of Field Marketing activation, in a partnership with Attention. Teams of 4 people, kitted out in Senses outfits and rollerblades, visited train stations and shopping streets, sampling the 3 different taste sensations. The teams distributed no less than 600,000 samples in a four-week period.