Stimorol launches "Senses"
- Client: Cadbury
- Target: Consumers from 15 - 35y
- Product: CadburySenses
Cadbury has launched the new Stimorol premium product, “Senses”: a soft, flexible stick of chewing gum in innovative packaging. In addition to a web and TV campaign, Cadbury opted in favour of Field Marketing activation, in a partnership with Attention. Teams of 4 people, kitted out in Senses outfits and rollerblades, visited train stations and shopping streets, sampling the 3 different taste sensations. The teams distributed no less than 600,000 samples in a four-week period.
Vedior becomes Tempo-Team
- Client: Tempo-Team
- Target: Vedior offices
- Product: Tempo-Team
From 27/09/2008, Vedior became Tempo-Team. Attention was in charge of assuring the entire logistics process, including the distribution of materials to every outlet, as well as sorting and recycling returned materials.
During a 3-day period, ten teams were expected every morning at Attention, after which they set off with vans to replace all the old materials in Vedior offices. The outcome: a complete restyling to Tempo-Team, in less than a week’s time.
Healthy driving, safe driving!
- Client: De Marketeer
- Target: Truck drivers
- Product: Healthy driving, safe driving!
“De Marketeer” has set up a health campaign targeting truck drivers, in collaboration with the Flemish government and a number of professional federations. During a ten-day period, an Attention promotion team will be distributing bottles of water and apples to Flemish truck drivers at various truck stops. At the same time, the team will also be providing them with a number of tips about ”healthy driving, safe driving”. A brief health test will immediately give the truck driver an idea of how fit he really is. Attention’s aim is to raise awareness among 10,000 truck drivers over a 10-day period.
No off-season on PRIME!
- Client: Telenet
- Target: Flanders
- Product: No off-season on PRIME! Attention | Field Marketing No off-season on PRIME!
No off-season on PRIME!
On 27 June 2008, Telenet distributed a press release, in which it mentioned that this period was not an off-season for PRIME. According to the dictionary, komkommertijd, (literally: cucumber time; the Dutch word for off-season) is a period during the summer, when everything is rather calm on the news front… But this does not apply to PRIME! PRIME decided to tackle the off-season head-on and to offer some great programming for the entire summer.
PRIME’s summer schedule featured some impressive blockbusters and films that earned several awards. And to ensure that off-season during the summer was forever a thing of the past, PRIME scheduled a brand-new top-class series on PRIME ACTION. Off-season during the summer? Not at PRIME!
Attention | Field Marketing
A team of seven field workers distributed the new PRIME magazine for July, together with a cucumber. In this way, the consumer received all the necessary information, the magazine with a summer offer, the seal-in with all the information concerning the competition, the cucumber as a fun gimmick, which referred to the promotion. Four thousand magazines and cucumbers were distributed in every location, i.e., Antwerp, Ghent, and Brussels Midi respectively.
Vedior hits the festivals with Attention
- Client: Vedior
- Target: Recent graduates
- Product: Looking for a job?
Vedior is active, pro-active even, and has a clear goal! That’s why Vedior does not set up a passive stand at festivals, but instead actively goes in search of students who recently graduated, approaching them with a concrete offer. A Vedior team equipped with mini laptops hits the festival site (or the city) and approaches young people. Once they have found them, they input their contact details on their mini laptop. The students are rewarded with a fitting Vedior gift.
But Vedior likes to up the ante… After gathering the data, these are passed on to the Vedior back office, a 6-meter high inflatable lighthouse. Here the Vedior team immediately starts searching for available jobs that match the graduate’s profiles. The applicant can later head to the Vedior lighthouse to pick up his new job opportunities.
Attention | Field Marketing recruited the right people for this promotion and designed the materials such as the lighthouse, the branded Vedior car, the gadgets and the festival outfits.
CAT - Mercedes Viano Roadshow
- Client: CAT
- Target: Families
- Product: Roadshow
Disney and Mercedes-Benz are organising a 7-week roadshow to promote the newest Narnia movie and the Mercedes Viano. During this promotion, a ‘Narnia truck’ will visit Mercedes-Benz dealers. The truck has been decorated to match the atmosphere of the newest Narnia movie, with the movie trailers running on plasma screens. A make-up artist will ensure that kids are made up to be photographed and everyone can win several Narnia gadgets.
The spotlight will also be on the new Viano during this promotion. Dealers will present a “Narnia” Viano in their showroom and are also running a competition, in which participants can win film tickets. The top prize is one Viano.
Attention | Field Marketing is in charge of providing the Narnia/Viano teams and of the complete logistical follow-up of this project.
Home in the city with “Gusje het stadsmusje” for M.A.D.
- Client: M.A.D.
- Target: Young families with children and young senior citizens
- Product: Gusje the sparrowLiving in the city
Gusje the sparrow is on the move with his stadsmus (citybird) bus, visiting events in the main cities, which attract a lot of people, specifically young families. Gusje provides a happy note. Based on this happy, feel-good atmosphere, the hostess approaches visitors and introduces them to the project “Thuis in de stad” (Home in the City). On 12 April, Minister for Urban Affairs Marino Keulen gathered the lucky winners via the site www.thuisindestad.be for a brunch visit to the Antwerp Zoo on the occasion of the campaign launch.
Together with M.A.D., Attention created the full-branded city bus with a city garden. Two motivated field workers will be visiting 13 Flemish cities until the end of November.
Milk, and you’re tough enough
- Client: Duval Guillaume Brussels
- Target: Adults, focus on women
- Product: Milk, and you’re tough enough
On behalf of VLAM, Duval Guillaume Brussels is once again in charge of the campaign ‘Milk, and you’re tough enough’ in 2008. The campaign is aimed at encouraging people with a busy private and professional agenda to maintain their health via an adequate diet. The campaign runs both on the radio and in Flemish women’s magazines with a whole host of ‘top topical’ advertisements featuring the infamous Milk Carton. For Duval Guillaume, Attention developed a milk carton with tailor made ticker tape. This new mobile medium will be visible for 5 months at strategically selected locations throughout Belgium, surprising passers-by with a slogan playing on their situation in a stimulating way. The Milk Carton was also used for sampling: on 15 February, Attention handed out hot milk to civil servants of the Flemish Community on ‘Slip on a Sweater Day’. On the night of Sunday 9 March, the Milk Carton and team were dispatched to offer parents camping out at three Brussels primary schools a hot cup of milk.
Attention for D'Ieteren at Motor Show 2008
- Client: D'Ieteren
- Target: Visitors to the Motor Show
- Product: Hostesses and sales people
Attention deployed a team of 24 hostesses and informants for D’Ieteren at this year’s Motor Show in Brussels. The teams were charged with receiving, guiding and informing the many potential customers of the brands Audi, Seat and Volkswagen. Over two weeks, the team selected the best potential customers at the stand and guided them towards a purchase with the most comprehensive information package possible.
After two thorough casting sessions at Attention, the selected hostesses and assistants were armed for 2 weeks of teamwork at the Motor Show with 6 days of training and a personal styling provided by D’Ieteren.
Telenet TMF Awards 2007
- Client: Telenet
- Target: Target group: Visitors of TMF Awards
- Product: Disco Girls
Attention was also present at the Telenet TMF Awards ‘07! Arriving in a dazzling and attention-grabbing samba mini bus, our team of sexy disco girls was guaranteed to be noticed by the thousands of visitors. While Natalia, Clouseau and Tokio Hotel collected their awards, the hostesses dressed in hot pants and Telenet tops handed out giant lollipops to the fans.
Did you miss out on the Telenet TMF Awards ‘07? Don’t panic! You can catch all the action on your computer. VJ Vlad, performances, shout it outs… watch it all via the online media player http://awards.tmf.be/07/home.
See below for photos of the Attention team. Have fun!
Vitalinea Té
- Client: Danone Waters
- Target: Women 25-45
- Product: Vitalinea Té: Pleasurable body management!
This summer Danone Waters is launching Vitalinea Té, the summer beverage that helps women take care of their body. Vitalinea Té Lemon & Bergamot is the healthy alternative for soft drinks. A “fun” drink based on mineral water, for young women’s’ daily body management!
- Natural: the taste and power of natural tea
- Light: easy to digest, lightly sparkling, based on 99.5 % natural mineral water
- Refreshing: drink chilled at max. 6°C
- Lower sugar content than other soft drinks
- Better for your health: no caffeine, 0 calories, ca/mg, natural mineral water
Vitalinea women feel great and tend to take care of their body today and tomorrow …
Attention is in charge of presenting this surprising product to 100,000 women over a period of four weeks. Teams of boys and girls, who have been completely styled by Attention’s account team, leave every morning with a refrigerated van and several attractive promotional materials, and visit those channels where the target group can be found. Stylish materials such as sampling counters and quickboards as well as custom-made outfits are among the Attention teams’ assets. Armed with a strong message and an attractive product, our teams will be on the road and in the field until 8 July.
Enjoy!