Welcome to Viktor
Viktor successfully brings together the producers/organisers of major cultural events on one hand, and the Belgian business world and consumers on the other. And that, in a nutshell, is the added value of our speciality: Cultural Marketing.
When organising a major cultural project in Belgium (that may or may not form part of an international tour), every producer/organiser needs an experienced and dedicated marketing and sales team. But often it is not financially and organisationally feasible to recruit and put to work an experienced team in the context of a one-off or temporary project. That means that important opportunities are missed.
Outsourcing is the ideal solution here. And that’s where Viktor comes in!
A team of dedicated staff with immense experience from productions such as Kuifje – De Zonnetempel/Tintin – Le Temple du Soleil [TinTin- The Temple of the Sun] and the award-winning Pippi Langkous {Pippi Longstocking]. Starting in October 2006, Viktor will be publicising Jungleboek [Jungle Book], also by the makers of Pippi Langkous.
The internationally renowned Cirque du Soleil™ has been relying on the Viktor know-how for 5 years now for the productions Saltimbanco™, Dralion™ and more recently also for Alegría™, Brussels 2006.
After the promotion of the successful hit musical Mamma Mia! Viktor was asked to take care of another Joop van den Ende/Stage Entertainment production, Beauty and the Beast, which will be playing in Antwerp starting on 20 January 2007.
For each one of these projects, Viktor was in charge of the total realisation of the marketing campaign, the sale of the corporate and group packages and setting up the sponsor and media partnerships.